Customer Reviews: Major 2019 statistics and What they mean to your business

When was the last time you buy a product without checking its reviews?
Probably a long time ago.

95% of people aged 18-34 are just like you. Nowaday, pre-purchase research is a vital part in almost every industry, and customer reviews remain the king of persuasion. In fact, 91% of 18-34 year old consumers trust online reviews as much as personal recommendations, according to BrightLocal’s recent study.

66% of Americans trust an anonymous, online review more than they trust a recommendation from an ex-boyfriend or ex-girlfriend (based on 2018 Word of Mouth Report by Convince&Convert).
In a nutshell, your business can greatly benefit from positive reviews, or suffer from negative complaints like never before.

How do customer reviews influence other customer’s behaviours? A study by Spiegel has showed that the purchase likelihood of a product with five reviews increases by 250%, compared to a product without reviews.

In addition, when deciding between similar products, 35% of customers admitted that good reviews motivated them to pick the higher priced.

Combining the findings of latest researches, TrueProfit brings you the most important statistics on online customer reviews. Here's the 2019 up-to-date infographic, thanks to BrightLocal’s Consumer survey in December 2018.

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