Email Marketing Optimization Hacks & Case Studies

Do Email Marketing Works?

As per an estimate, email is being used by more than 34% of the people across the globe, that’s around 2.5 billion people. However, it is expected that this figure will rise to 2.8 billion email users in the next 2 years!

Not only this, it is believed that 196 billion emails are sent daily. This makes it pretty straightforward as to why more and more businesses are trying their hands at email marketing, and actually getting great results.

Probably, one of the best parts of email marketing is that it helps in establishing an instant connection with the target customers. Unsurprisingly, this explains why personalized emails work better than the generalized ones.

Further, talking about money, email is cost-effective. According to Campaign Monitor, email marketing generates $38 in ROI for every $1 spent! All in all, more and more businesses are adopting email marketing as it is cost-effective and can be automated and personalized. Further, the best part? You can measure your email marketing efforts and analyze what worked and what did not.
With this in mind, here are a few amazing stats and case studies which would provide you deeper insights. Have a look!

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