Email Marketing has become a crucial part of online marketing. In the old days when the communication through the internet started, the only way to communicate was to send emails from your local computer. In the modern world the internet is more and more shifting to mobile users. As the info graphic shows, 66% of all emails sent nowadays are accessed by mobile devices like an IPhone or Android device. Everyone has access from their mobile phone or tablet and that is why marketers need to focus on creating marketing materials optimized for these mobile devices. Not only do people read their emails in the morning while still in bed but they also delete emails which are not optimized for their mobile device.
Use this infographic to convince yourself to optimize your marketing material for mobile devices in order to get the most out of your marketing channels. There is no doubt that mobile email marketing has become one of the most important marketing channels.
Infographic Source: http://listcafe.net/mobile-email-marketing-facts-2015/
Use this infographic to convince yourself to optimize your marketing material for mobile devices in order to get the most out of your marketing channels. There is no doubt that mobile email marketing has become one of the most important marketing channels.
