6 Elements of SEO: Definitions, Objectives, & How They Help the User & Google

SEO refers to optimizing your site to help search engines help you rank high organically (without any payment) for searches done by your audience.

Now, if you want Google to rank you high, then you need to know what Google prioritizes.

For Google (and most other search engines), the most important thing is the user who is searching for something. It will try to understand what the user’s search intent is and and provide the best answer for that. This answer can be in the form of any kind of written, visual, or audio content. It can also be news articles.

Now how high Google ranks you depends on hundreds of factors. These are a few key ones:

  • Relevance-> How accurately your webpage matches the search query
  • Quality-> How good and helpful your page content is for the particular search query
  • Authority-> How accurate and reliable Google thinks your page is
  • User experience (User Ex)-> How much users engage with your page

So basically, the more you help the user, the more Google love you get. 

There are 6 different elements of SEO that have different relevance for how they help the user and Google. 

  • Keyword Research
  • Technical SEO
  • On-page SEO
  • Content SEO
  • Off-page SEO
  • Local SEO 

They work together, to meet the key ranking factors for Google, helping your site to be at the top of the relevant search results.

This infographic explains the definition and relevance of all these factors. 



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