With tons of messaging apps like WhatsApp, Telegram, and Messenger available on the market today, business owners may think that SMS (short messages service) is obsolete. People don’t text as much as they used to, so why bother placing their marketing efforts there, right? Well, not quite.
SMS is still here to stay, and you will want to utilize it for your business. Think about it: Every device has a built-in SMS inbox, meaning no additional installs that will take up space or memory in their devices. Text messages are also sent natively, not needing the internet to work. People still resort to this mode of communication if they’re having internet connectivity issues to reach someone right away.
All those perks spell good news for your business, which can capitalize on SMS marketing to get alerts sent straight to your users’ inboxes. The industry seems to be booming, too, with a forecast showing approximately 3.5 trillion texts will be sent in 2023.
So, if you’re looking for a reliable way to send notifications to your consumers, SMS is not something you should overlook. Below are interesting facts, stats, and tips on how you can enjoy the advantages of SMS marketing.
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