How Personalized Video Makes Each Touch Point Special

Your marketing communications are better received when they include a personal touch. Customers are most receptive to brand communications that include a message tailored to their interests. Their preference is given to timely, digestible content because customers simply don’t have time for lengthy or generic messaging.

If you want to capture your customers’ time and attention, it’s best to address them in a personal fashion and approach them with content that’s truly relevant.

Personalized video marketing is persuasive. 33% of customers who abandon business relationships say they do so because personalization is lacking, while 43% of U.S. consumers are more likely to shop with companies that always personalize experiences, as long as their trust (data & privacy) isn’t compromised.

Some other key stats to highlight are:

  • 85% of consumers would like to see more video from companies
  • 72% prefer to watch a video rather than read text to learn about a product or service
  • 81% have been convinced to buy products or services by watching videos
  • 86% increase in conversions was observed by marketers using video on landing pages

The benefits of incorporating intelligent, personalized recommendations in your digital strategy are clear. Personalization, trust, and privacy. All key elements sought after by consumers. All part of the personalized videos solutions from IndiVideo.

Video content is one of the most powerful ways to engage an audience - the stats show it - and personalization can strike a chord with customers in a way that no other form of marketing can. When combining visual storytelling with AI-driven personalization, businesses saw upwards of 40% lift in conversions when using personalized video marketing platforms.

This behaviour perfectly demonstrates why personalization is so successful for sales and marketing. Customers enjoy personalized videos because they make each touchpoint special. By being thoughtful in your communications, customers will react favourably when one appears on your website or lands in their inbox. This means greater marketing performance for you, and a more positive brand relationship for your customers.

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