What is Inbound Marketing

With the continually rising reliance on the internet came the possibility of marketing to large internet populations and increasing business opportunities even for growing companies without needing to broadcast their services. Inbound marketing flourishes today as netizens search online for the services they need.
Inbound marketing requires a website for your company since no one will find you without it, besides the locals. Because netizens will be looking for the services that you offer, you’ll need to land on the first pages of the search results page.

The problematic thing about inbound marketing is that there are already other companies present on the web and so it’s difficult to get to the first page even after years of marketing. People tend to trust the first page of the search results, which increases traffic to the websites found there.

Inbound marketing may seem complicated, but it is advantageous. The two primary ways to land on the first page are Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

SEO improves on the contents of the website to meet the demands of Google’s search algorithm. Google developed its algorithms to provide customer satisfaction by giving the most relevant search results on the first pages.

PPC means paying Google to put the site on the top of the first page while leaving a telltale ad sign beside the result.

To learn more about the difference between SEO and PPC and more regarding inbound marketing, check out Landau Consulting's infographic.

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