Experimental Marketing 101: Everything You Need to Know About Experiential Marketing

There is a growing trend among marketers these days. Far from the traditional visual or audio-visual advertising on television or in social media, brands from across industries are letting their valued customers experience their brand in an awesome and exciting way. This trend is what’s popularly known as experiential marketing.

This form of advertising proved to be effective in creating networks among customers and establishing loyalty from them. Hence, there is no surprise why there is a continuous growth in demand for experiential marketing services worldwide according to Pearlfinders Global Index 2016. In particular, there is a 10% growth in the number of companies that want to invest in this form of advertising.

If you’re new to this trend, you can start learning about all the essential details that you need to know about experiential marketing in this infographic from M2Live.

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