This infographic from Perfume Direct offers an insightful exploration into the fascinating world of fragrances, covering both their rich history and current market value. It begins by tracing the origins of perfumes to ancient Egypt, where fragrances played a crucial role in religious rituals and daily life, underscoring their long-standing cultural significance.
The infographic then connects these ancient practices to the modern era, illustrating how the perfume industry has evolved and expanded. Notably, it highlights the industry's impressive growth, with a market valuation exceeding £30 billion in 2023. This global figure is symbolized by a world icon, emphasizing the far-reaching influence and economic power of the fragrance market today.
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