How A24 Films Brilliantly Marketed ‘The Witch’

In February, 2016 A24 Films brought the indie supernatural horror movie ‘The Witch’ to theatres. It was a difficult sell to mainstream audiences due to its odd premise. The movie which was budgeted at around $3 million USD earned over $25 million after 6 weeks at the North American box office.
We decided to take a look at the timeline of A24’s brilliantly executed social media strategy. We broke it down to the exact dates that each social account (FB, YouTube, Twitter, Instagram) went live. In the end – the little film managed to hold its own while competing with much larger Hollywood blockbusters.

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