What's The Best Length For a Video?

We thought it would be fun to present our infographic in comic book form to showcase the iconic style incorporated into many of of animated whiteboard explainer videos.

When speaking with clients about video length, we've often referenced two studies that video host Wistia has posted, so that’s the material we referenced. We tried to add some value by interpreting the results: it’s not a matter of finding a theoretical “best length,” it’s a matter of balancing your needs with the observed tendencies of your audience.

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